Coopers to Brew and Distribute Brooklyn Lager

Coopers to Brew and Distribute Brooklyn Lager

Coopers Brewery is set to brew and distribute one of America’s leading craft beers, Brooklyn Lager.

Coopers and New York-based Brooklyn Brewery, have reached an in principle agreement for Coopers to brew and keg Brooklyn Lager at its Regency Park facility and distribute the beer in keg, bottle and can formats across Australia and New Zealand.

Distribution would be undertaken by Coopers’ distribution company, Premium Beverages.

Dr Tim Cooper, Coopers’ Managing Director, said final contracts had not yet been signed, but both parties were working towards an agreement coming into effect from 1 August.

“Brooklyn Brewery is regarded as one of the leaders of the American craft brewing movement,” Dr Cooper said.

“Its flagship beer, Brooklyn Lager, is a high quality, all-malt beer which would fit well into the Coopers portfolio.

“While Brooklyn Lager has previously been sold in Australia, its distribution has been patchy. This agreement will overcome those problems and we believe the beer will quickly establish itself in the Australian market.

“Premium Beverages will also import and distribute other variants in the outstanding Brooklyn range as part of the agreement.”

Dr Cooper said he and Coopers Sales and Marketing Director, Mr Cam Pearce would be visiting Brooklyn next week to finalise arrangements.

Brooklyn Brewery was established in 1988 by former Associated Press Middle East Correspondent, Steve Hindy and banker Tom Potter.

Today, the brewery is ranked as the 11th largest craft brewery in America and exports to 29 countries around the world.

Dr Cooper said Premium Beverages had been looking for an American craft beer to help round out its international portfolio, which includes Carlsberg, Sapporo, Kronenbourg 1664, Kronenbourg Blanc and Mythos.

“Brooklyn Brewing is highly regarded for the quality of beer it produces and will help strengthen this portfolio,” he said.

Coopers currently contract brews Carlsberg and Sapporo at its Regency Park Brewery.

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